Boston Athletic Association
Together In
Every Step
Overview
I worked on a project to redesign the Boston Athletic Association's digital experience in collaboration with Bank of America.
We created a digital platform that highlighted the partnership and improved user engagement across the Boston Marathon and related events. The project involved research, user personas, and iterative design processes to enhance accessibility and provide a seamless experience for users.
My Role
Associate Experience Designer – Conducted competitive analysis, user persona development, wireframing, and stakeholder communication to redesign the B.A.A. digital experience for the 2023 Boston Marathon, enhancing community engagement and securing project approval.
Team
Devon Tyrie
Menaka Deepak
Brenda Dias
Andrew Botkin
This Project is Under NDA
Thank you for showing interest in my work. If you'd like
to learn more about this project, please reach out!
Andrew Botkin
UX Designer
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