Palette

Celebrating

Life Together

Overview

Palette is a social media app designed for families and close friends to share and co-create stories in a scrapbook-like format.


The app fosters genuine connections through freeform storytelling, allowing users to add their own chapters and share memories collaboratively. Interactive widgets enable users to send memories and love, celebrating life together and maintaining connections even when apart. The project was developed through extensive research and user feedback.

My Role

Project Manager – Conducted primary and secondary research, user interviews, competitive analysis, storyboarding, journey mapping, wireframing, and prototyping. Led a team of four in developing the Palette app, ensuring a seamless user experience through iterative design and collaboration.

Team

Bryan Pek

Josh Lu

Leoj Chin

Shannon Morales

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Andrew Botkin

UX Designer

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